Colleen and I just returned from the ASI show Chicago. This is one of 4 industry trade shows held throughout the year. We are tired… our feet are aching…but we are super excited about quite a few new products we saw.
The industry suffered a bit with the economy but seems to have decided it’s time to aggressively market once again. They showed that they practice what we preach in regard to not cutting back marketing budgets when times get lean. Having said that, they also understand that value and ROI have become more important than ever and seem to be helping out the small to medium businesses with quality items at lower minimums and lower price points.
In the coming days I will be taking some time to share a few of the products with you about which we are most excited. Stay tuned to hear about Complimentary Concierge Assistance, the Epxobox, and a Pen that doubles as a super advertiser.
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Wishing you Brand Power and Successful Promotions! Lisa Gapen
