What is the purpose of a promotional campaign or ad specialty give away? While you may have a different answer depending on you business or the specific campaign, I would imagine that linking your company brand to something exciting, useful, and memorable would go in the win column of any promotion you might run.

We found a product at the ASI show this year that would assure that type of win for your business in virtually every case.

The physical product is a simple, laminated card that is fully branded with your logo, tag line, and any additional information you may want included. However, the real value is in the VIP service the card entitles your client to receive.

With activation of their card your client receives access to highly trained, phone based VIP Concierge Service. The service can be used for anything from weather updates and directions to trivia answers and Consumer Reports. Your personal concierge can schedule Tee Times, provide price comparisons, gift suggestions, or even emergency assistance. Worried you’ll sleep through that key appointment next week? The service can schedule reminders  through a call, text, or e-mail. Most important to you as a business owner or account executive is that this service is always custom branded to your company.

In other words, when you call in to the personal VIP service I have provided you the trained assistant will answer on behalf of Generate Sales & Marketing as well as opening or closing the call with a script I provide.

WoW Cards provide some nice additional features to assure you get your money’s worth as well. I am very impressed with the quality of the operators. They are courteous, well spoken, and highly skilled at anticipating additional needs to assure your client gets the most out of the service. In addition, there is no worry that your clients will be interrupted in mid call should their minutes run out. They are not only allowed to finish their call, but when they call in the next time they are alerted that their minutes are actually all used but still given this final call as a courtesy. As an added bonus they are encouraged to phone your company to see about the possibility of gaining additional minutes.

It is a new and exciting product that manages to make your clients feel special. They also want to share their VIP status and “show off” using the service which is obviously a great way to get your company name in front of even more potential clients and begin a dialogue between your top clients and their associates about your business.

We’re pretty excited about the vast array of uses this product has. Customer loyalty, purchase incentive, referral thank you, corporate giving… I could go on- but I won’t! I would rather you see for yourself what the service can do and start getting excited about the possible applications this card could have for you.

We are offering you several  sample this service.

• Be among the first qualified  business associates to sign up for our e-mail specials (see the link on the right side of this page) or contact us for a free price quote and ideas on how to make WoW your most successful campaign to date and we’ll provide you with a free trial account of your own.
• Click this to go directly to a demo site for more information.
• View a Powerpoint we put on SlideShare by clicking this link
• Or give us a personal shout and we’ll be happy to show you just how it works. 219.433.8544

We have more great products from the show to share with you in the coming days so be sure to sign up for the feed or follow/fan us!

Colleen and I just returned from the ASI show Chicago. This is one of 4 industry trade shows held throughout the year. We are tired… our feet are aching…but we are super excited about quite a few new products we saw.

The industry suffered a bit with the economy but seems to have decided it’s time to aggressively market once again. They showed that they practice what we preach in regard to not cutting back marketing budgets when times get lean. Having said that, they also understand that value and ROI have become more important than ever and seem to be helping out the small to medium businesses with quality items at lower minimums and lower price points.

In the coming days I will be taking some time to share a few of the products with you about which we are most excited. Stay tuned to hear about Complimentary Concierge Assistance,  the Epxobox, and a Pen that doubles as a super advertiser.

If you have not yet done so please sign up for our RSS feed or register to receive our e-mails. We will be passing on some fabulous show specials to our subscribers- don’t miss out!

Wishing you Brand Power and Successful Promotions!  Lisa Gapen

Welcome to the on-line home of  Generate Sales and Marketing Solutions.  We are your source for innovative solutions to the marketing challenges your face.  Our focus is on cost effective, track able, and profitable plans to take your business or organization from where you are currently to where you ultimately want to be.

We specialize in unique promotions, “out of the box” marketing campaigns, and creative design and branding to help bring in new clients and assure the loyalty of current customers. We take advantage of the creative use of promotional marketing products to drive and enhance your marketing strategies.

Generate has the full power of the Advertising Specialty Industry behind us and can therefore offer you access to over 800,000 unique marketing and promotional products. Whatever size your budget, we can help you plan your marketing or fund raising campaign,  create or clean up you logo and image, and help you find ways to get that image out into the marketing place and on the minds of your target audience.

From team and school spiritwear programs to trade show campaigns and corporate apparel, Generate has the knowledge and creativity to assure you stand out and make an impact.  Give us a call today and give us the chance to show you what we can do for your bottom line.

Check out some of the items we offer by browsing our newly launched, full search able web based showroom. You can preview items, pricing, and imprint as well as placing your order right here through the site. Browse and generate a few great ideas of you own!  As always,  be sure to call if you have questions, need samples, or for some added guidance. We are happy to be of assistance, encouragement, and inspiration.

Plan to succeed! Let Generate help.

Sincerely,

Lisa A. Gapen

Owner/Senior Sales & Marketing consultant

Generate@comcast.net

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