The promotional product industry seems to be divided into those who utilize the available products as “give-a ways” and those who utilize them as an integral part of a targeted and track-able promotion. We’ve all been told that it’s important to get your name out there in
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I am a huge fan of co-branding or Cooperative Marketing. We see a ton of really fabulous examples being done by big business. So much so that you probably barely notice it’s happening. They can be simple such as this Betty Crocker/Hershey example or much more complex
Read more →What is the purpose of a promotional campaign or ad specialty give away? While you may have a different answer depending on you business or the specific campaign, I would imagine that linking your company brand to something exciting, useful, and memorable would go in the win
Read more →Colleen and I just returned from the ASI show Chicago. This is one of 4 industry trade shows held throughout the year. We are tired… our feet are aching…but we are super excited about quite a few new products we saw. The industry suffered a bit with
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