The promotional product industry seems to be divided into those who utilize the available products as “give-a ways” and those who utilize them as an integral part of a targeted and track-able promotion. We’ve all been told that it’s important to get your name out there in
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I am a huge fan of co-branding or Cooperative Marketing. We see a ton of really fabulous examples being done by big business. So much so that you probably barely notice it’s happening. They can be simple such as this Betty Crocker/Hershey example or much more complex
Read more →Q2 sees the start of our first Facebook Pen Giveaway- To enter: post a picture of any product you have purchased from Generate. You and your colleagues or clients in the photo would be wonderful but not mandatory. Let us know both on Facebook AND in the
Read more →What is the purpose of a promotional campaign or ad specialty give away? While you may have a different answer depending on you business or the specific campaign, I would imagine that linking your company brand to something exciting, useful, and memorable would go in the win
Read more →Colleen and I just returned from the ASI show Chicago. This is one of 4 industry trade shows held throughout the year. We are tired… our feet are aching…but we are super excited about quite a few new products we saw. The industry suffered a bit with
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